about
I’ve had the pleasure of working with stellar creative teams in the world’s top companies. My goal as a Design Lead is to remove barriers that keep folks from their best output and advocate for Design. I’m successful when the team is happy, openly collaborating, and fulfilled by their work.
At Apple I brought products to life globally on Apple.com, by forging new interaction models, brand storytelling and world-class interactive design. My high-impact contributions include the launch of AirPods Pro, Apple News, Apple Arcade, Apple TV+ and many more.
During the launch of AirPods Pro, I created a unique animation sequence for mobile and won Awwward’s Site of the Month. The site design also won bronze at Cannes.
At Meta my aim within Monetization was to understand SMBs and their unique needs. I was part of the team that crafted brand architecture and design language for Business Messaging. I also provided creative direction for a global photography library, directing photoshoots in São Paulo and Bangkok.
I consider myself a design advocate and believe design can solve the toughest business problems. I led a redesign for a popular Apple service and returned double-digit product growth.
I get my inspiration from the art world, nature, and humanity. And I’m particularly interested in crystallizing the human experience in design as we integrate AI into products we use everyday.
I’m currently supporting Apple, but reach out if you are growing and need a principle design lead in product or marketing.
Skills
Tools
Figma
Sketch
Adobe Creative Suite
Principle for Mac
InVision
AI Tools
Jira
Techniques
Rapid Prototyping
A/B Testing
User-Focused Design
Visual Storytelling
Design Advocacy
Collaboration
Stakeholder Alignment
Navigating Ambiguity
Offerings
Web Design
Product Design
UX Design
Art Direction
Creative Direction
Brand Design
Concept Development
Advertising Campaigns
Awards